Single-Brand MVP — March 2026

StormScout

Specialist drone surveying for post-storm property assessment. Fully automated workflow. ScoutAI-powered reports.

v4.1 — Custom Build + Stripe Payments
One brand, one clear mission

StormScout is the single point of focus. Domain registered, brand in development, holding website in progress.

StormScout

“After the storm, we find what you can’t see.”
  • Post-storm roof & property assessment
  • Insurance claim visual documentation
  • Before & after comparison surveys
  • Gutter, downpipe & drainage inspection
  • Subscription property monitoring
Audience
Homeowners post-storm
Peak
November – March
Tone
Urgent & reassuring
Domain
stormscout.com.au — registered
Brand Status
In development — holding website being created
Equal partners, clear roles

Everything is split two ways — equity, decisions, and profit.

L

Liam

Licensed drone pilot — flight ops & imaging
50% equity
B

Ben

ABN holder — platform, strategy & build
50% equity
Service area: Greater Brisbane & surrounds — after school weekdays + full weekends
Three core services, day one

All services include the ScoutAI Visual Report as standard. Verified Report available as an upgrade on every service.

StormScout

Standard Aerial Survey

$149.95

Core offering. Drone survey with ScoutAI Visual Report, branded PDF, client portal, and photo gallery. Deposit of $29.95 at booking, $120.00 balance on delivery.

Homeowners, property owners, insurance claims, pre-sale checks
StormScout

Before & After Comparison

$229.95 package

Two surveys — initial assessment and post-repair follow-up. ScoutAI generates a comparison report highlighting exactly what has changed between visits.

Insurance repair verification, renovation sign-off, storm damage repair
StormScout

Subscription Monitoring

From $49.95/month

Scheduled surveys with automatic ScoutAI Change Detection. Bi-annual plan at $49.95/month (2 surveys/year) or quarterly at $79.95/month (4 surveys/year). Recurring billing handled via Stripe Subscriptions.

Landlords, investors, body corporates, strata managers
AI-powered report engine

Built on the Claude API. ScoutAI analyses drone imagery and produces structured, plain-language property assessment reports automatically. A branded product, not a disclaimer.

Tier 1 — Included

ScoutAI Visual Report

Included in all services
  • Automated AI analysis of uploaded imagery
  • Delivered within hours of image upload
  • Branded PDF with findings and photos
  • Clearly badged as AI-generated
  • Client portal with gallery and download
Tier 2 — Premium

ScoutAI Verified Report

+$100.00 (standard) • +$79.95 (packages)
  • Same AI analysis, reviewed by team member
  • Annotated and signed off before release
  • Badged “AI Analysed — Human Verified”
  • Liam’s name and licence on report
  • Legal credibility for insurance claims
  • Error correction for edge cases

StormScout Analysis

Visible roof damage (missing, cracked, displaced tiles), guttering condition (blockages, sagging, separation), water pooling and drainage, structural anomalies (ridge capping, flashings), tree and debris impact zones, solar panel condition, fence and outbuilding damage.
Change Detection For subscription & package clients, ScoutAI compares current images against previous surveys and highlights changes automatically.
Base target plus upside

The base model works at four standard surveys per week. Upgrades, packages, and subscriptions layer additional revenue on top.

Booking deposit (refundable)$29.95
Standard balance on delivery$120.00
Total per standard client$149.95
Target clients per week4
Base weekly revenue$599.80
Estimated weekly operating costs–$50.00
Base net weekly profit~$549.80
$275
per partner / week
$1,100
per partner / month
Upside Scenarios (same 4 clients)
Verified Upgrades
$999.80/wk

All 4 clients add Verified Report at +$100 each

Before & After Mix
$759.80/wk

2 standard + 2 Before & After packages instead

Subscription Base
+$499/mo

10 bi-annual subscription clients generating recurring revenue

Subscription Revenue (Builds Over Time)
$499/mo
10 bi-annual clients
$799/mo
10 quarterly clients
~$1,200/mo
20 mixed clients
At 20 subscription clients, monthly recurring revenue alone covers operating costs and delivers ~$600/month per partner before any casual survey income.
Fully automated, zero phone calls

Book online, select service and report tier, we fly, ScoutAI generates the report, client pays and receives everything. No chasing.

Client finds us via search

StormScout — targeted post-storm SEO and local search.

Books online + selects service

Standard, Before & After, or Subscription. Selects Visual or Verified report tier.

Pays $29.95 deposit via Stripe

Automated confirmation email with shoot brief. Client doesn’t need to be home.

Job appears in dashboard

Service tier, ScoutAI tier, address, shoot brief, and status — all in one view.

Liam flies. Liam uploads images.

Secure backend portal. Upload triggers ScoutAI automatically.

ScoutAI analyses images via Claude API

Generates branded PDF report with structured findings.

Verified → held for review & sign-off Visual → released immediately

Client pays balance

Automated email with Stripe payment link. Report withheld until payment confirms.

Report + portal released

Unique client portal URL with photo gallery and PDF download.

CRM logs everything

30-day follow-up, seasonal reminders, annual re-engagement. Subscription clients auto-scheduled for next survey via Stripe Subscriptions.

Custom-built for StormScout from day one

Custom build + Stripe (payments & subscriptions) + Claude API. Technology stack to be defined. One clean codebase powering the StormScout brand.

Platform Foundation

Custom Build — Technology TBD

The platform will be a fully custom build. The specific technology stack has not yet been defined. All modules below will be built as part of this custom codebase. Stripe will be used for all payment processing and subscription billing. The Claude API will power ScoutAI.

Module 01

Booking & Deposit

Service tier selection, ScoutAI tier selection, Stripe $29.95 deposit, automated confirmation.

Module 02

Job Dashboard

Daily HQ for Liam and Ben. Jobs, addresses, briefs, service tier, ScoutAI tier, status — all in one view.

Module 03 — ScoutAI

Image Upload & Report Generator

Passes images to Claude API with property-specific prompts. Auto-generates PDF. Handles Verified review queue, Before/After comparison, and Change Detection.

Module 04

Payment Release & Portal

Balance email post-report. Portal withheld until Stripe confirms payment. Auto-activates on payment. Stripe Subscriptions handles all recurring billing.

Module 05

CRM Module

Service type tracking, job history, automated follow-ups, subscription scheduling, storm season re-engagement.

Module 06

Email Marketing

StormScout subscriber list. Storm season campaigns, insurance content, before/after case studies.

Module 07

Social Automation

De-identified job completion posts to StormScout Instagram and Facebook.

Module 08

KML Flight Package Generator (In Research)

Liam is researching a system to produce pre-programmed KML flight packages that the platform can generate and download directly to the drone. Scoped for integration once approach is confirmed.

Module 09

Lead Generation (Phase 2)

Outbound prospecting tool. Scoped post-launch once core workflow is proven.

Building the public profile

Liam is leading the media and licensing push. Three parallel workstreams running now.

Workstream 01

Media Kit

Liam is creating a personal media kit that tells the story of him as a young person building StormScout from the ground up. The kit will be pitched to local and national media outlets, technology publications, and community interest channels.

  • Liam’s background and motivation
  • The StormScout concept and mission
  • ScoutAI as a point of difference
  • High-quality imagery and brand assets
  • Contact and booking information
Owner
Liam
Status
In progress
Workstream 02

Grants Research

Liam is researching available grants relevant to StormScout — including small business startup grants, youth entrepreneurship programs, technology and innovation funding, and Queensland-specific business support schemes.

  • Federal and state small business grants
  • Youth entrepreneur programs
  • Technology and innovation funding
  • QLD Business Development Fund
  • Industry-specific opportunities
Owner
Liam
Status
Research underway
Workstream 03

Drone Licence & KML Research

Two parallel technical workstreams Liam is progressing simultaneously to ensure StormScout is operationally ready at launch.

  • Drone licence test booked for late August 2026
  • Researching KML pre-programmed flight packages
  • Goal: platform generates and downloads flight plan directly to drone
  • Investigating compatible drone hardware and software
  • Will feed into Module 08 once approach confirmed
Owner
Liam
Licence Test
Late August 2026
KML Status
Research underway

Why Media Matters Early

A compelling founder story — a young person building an AI-powered drone business from scratch — is genuinely newsworthy. Earned media coverage delivers brand awareness, SEO backlinks, and credibility that paid advertising cannot replicate at this stage.

The media kit positions Liam as the face of StormScout and creates a reusable asset for grant applications, partnership conversations, and future investor interest.

Holding site first, full launch to follow

stormscout.com.au is registered. Brand is in development. Holding website is the immediate next step while the full custom platform is built.

Now

Brand & Holding Site

In Progress

Brand Development & Holding Website

  • stormscout.com.au domain registered ✓
  • Brand identity in development
  • Holding website being created
  • Technology stack for custom build — to be defined
  • Liam working on media kit
  • Liam researching grants
  • Liam researching KML flight package generation
  • Drone licence test booked — late August 2026
Week 1

Foundation

Day 1–2

Infrastructure Setup

  • Custom build environment configured for StormScout
  • Brand theme & colours applied
  • Google Business Profile created
  • Social accounts (IG + FB) set up
  • Stripe account configured — all products, prices & subscription plans
  • Claude API account + API key secured
Day 3–4

Core Pages

  • Homepage with primary CTA
  • Full services page with pricing
  • ScoutAI explainer page (both tiers)
  • About — Liam’s story & licence
  • How It Works — step by step
  • Book Now placeholder
  • Storm guide, insurance, before/after content
Day 5–7

SEO Foundation & Module Build Begins

  • SEO configuration and schema markup deployed
  • 3 pillar content pages
  • llms.txt and agent.json live
  • Booking + Dashboard module build begins
  • ScoutAI module scoping + Claude API integration begins
Week 2

Build, Test & Launch

Day 8–9

Core Module Completion

  • Booking module end-to-end tested
  • ScoutAI upload → Claude API → PDF tested
  • Verified report review queue tested
  • Branding verified throughout
Day 10–11

Payment Flow & Automation

  • Stripe payment release module live
  • Client portal generator
  • Stripe Subscriptions integrated for recurring plans
  • CRM — records, service tracking, subscriptions
  • All automated email sequences built
  • End-to-end dummy test — all service tiers
Day 12–13

Content, Social & Marketing

  • 5 additional SEO articles
  • GBP profile complete
  • 2 weeks of social posts scheduled
  • Social automation templates configured
  • Media kit finalised and ready to distribute
Day 14 — Launch Day

Go Live

  • Final QA — all module workflows
  • Live Stripe test across all products and subscription plans
  • Sitemap → Google Search Console
  • StormScout site published
  • Launch posts on social channels
  • Personal network outreach
  • Brisbane Facebook community posts
  • Media kit distributed to target outlets
Eyes open, plan ready

Every risk has a built-in response.

Risk

Weather delays

Storms or bad weather push scheduled jobs.
Refundable deposit + easy rescheduling via booking system
Risk

CASA airspace restrictions

Certain zones restrict drone flights.
CASA app check built into job dashboard briefing
Risk

Slow initial acquisition

Organic search takes time to build momentum.
Content-first SEO + personal network + Facebook groups + media coverage
Risk

School schedule limits

Availability restricted to after school + weekends.
Clear availability windows communicated on booking page
Risk

Technology stack decisions

Custom build requires upfront technology choices that affect speed and flexibility.
Stack to be defined before build begins. Stripe and Claude API are confirmed anchors regardless of stack chosen.
Risk

Claude API accuracy

AI analysis may misread edge cases.
Visual Report badged as AI-generated. Verified tier adds human review for high-stakes reports.
What comes next

Not launch-day services. Viable expansion paths documented to ensure the platform architecture supports them from day one.

A1

ScoutAI Insurance Pack

Premium report formatted for insurer submission. Damage categorised, severity noted, AI-generated cover letter. Target: $349.95.

A2

White Label ScoutAI SaaS

Other drone operators in other cities pay monthly to use the ScoutAI report engine. Multi-tenant architecture designed from day one. Timeline: ~18 months.

A3

Thermal Imaging Upsell

Thermal cameras detect moisture, heat loss, solar hotspots. Commands 2–3x standard pricing. Phase 3 capability.

A4

KML Automated Flight Planning

Once Liam’s research is complete, the platform will generate pre-programmed KML flight packages downloadable directly to the drone — reducing setup time per job and enabling consistent survey coverage.

A5

Council & Government Tenders

Brisbane City Council and QLD state agencies use drone surveys for infrastructure. High value tenders, ScoutAI differentiates strongly.

A6

Strata & Body Corporate

One strata complex = 5–10 surveys/year. Body corporate managers are a direct B2B target. One relationship, recurring revenue.

A7

Sponsored Content on Authority Hub

Once the content hub has significant traffic, drone manufacturers, insurers, and property services pay for sponsored content. The SEO strategy being built now creates this asset.

The Platform Play

The combination of ScoutAI, the content authority platform, the CRM, and the fully automated workflow means what is actually being built here is a drone services operating system.

The physical surveying business in Brisbane is the proving ground. The software platform is the real asset.

In 2–3 years, if ScoutAI is generating verified reports and the platform is running across multiple operators nationally, the business has something genuinely sellable or investable well beyond the value of a drone photography business.

Design decisions made today: multi-tenancy built into the custom architecture, ScoutAI branded independently, Stripe handling all payments and subscriptions, structured data for analytics, all automation documented as reproducible processes.

One brand. One mission. ScoutAI inside.

StormScout Drone Surveying — stormscout.com.au — Ben & Liam (50% each)